User Interface

Cidade Jardim Mall

Shopping Cidade Jardim is a mall inspired by the most elegant streets in the world. Not by chance, the stores are all facing modern gardens, thus creating an atmosphere that mixes charm and sophistication.

Customers choose Shopping Cidade Jardim because it offers leisure, gastronomy and a careful and complete selection of stores. The most prestigious brands in the world such as Celine, Balmain, Fendi, Dior, Hermès, Prada, Louis Vuitton and Gucci.

Project Scenario

Opened in 2008
46 thousand m2
180 stores
SPA Cidade Jardim – largest SPA in São Paulo
First Hermés in Brazil
Flagships: Emilio Pucci, Rolex, Prada, Cartier, Louis Vuitton, Gucci, Tiffany’s

Challenge: Develop an omnichannel experience on the digital channel for luxury consumers.

Luxury Consumer Profile // Desk Research

41%

search for their products in the digital environment and make the purchase in the physical store.

7%

of sales are exclusively online.

9%

do the opposite, look for the products in the store and carry out the ecommerce.

What Luxury Consumer need

31%

omnichannel strategy, that is, integrated online and offline purchase and delivery services.

24%

they like brands that offer rewards to their customers regardless of channel.

22%

identify and look for brands that have consistent images across different channels.

Persona

Sofia Wundermann (36)

Partner of an events company in São Paulo.

He travels the world for work to bring news to his business.

It consumes luxury products, from clothes, bags and shoes to wines.

Follow the top luxury brands and fashion and makeup influencers on Instagram.

Prefers to buy online for convenience, but the shopping experience is frustrated by the delivery time (mainly from international stores) for consuming high-value products, the expectation of having it is high.