Marcelo's Portfolio

About Me

Master in Design by ESDI-UERJ, in the Technology, Product and Innovation research line. My research project involves the cross-channel user experience in omnichannel environments.

Specialization in Interaction Design by SENAC-Rio and graduation in Social Communication by ESPM – Rio, emphasis in Publicity and Propaganda.

Between 2015 and 2018 as a UX Designer. Today I work as Senior UX Researcher for retail companies.

In 2022 I started teaching for the Advertising and Design graduations at the INFNET Institute and at the ESPM Post-Graduation with the disciplines of UX Design.

Academic Activities

Publish and present the book chapter “Usability and Interaction Evaluation on Breakfast Delivery Mobile App: Users’ Experience Expectations”

AFHE – 2018 / Orlando, EUA

Case presentation “Shopping Cidade Jardim”

Black Friday Meeting / Rio de Janeiro – 2018

Publish and present the book chapter “Pharmaceutical Online Store Project: Usability, Affordances
and Expectations”

AFHE – 2019 / Washington DC, EUA

Publish and present the article “Shopping experience evaluation in omnichannel enviroment: user’s boundaries and expectations.”

SPGD – ESDI – 2019 / Rio de Janeiro

Webinar “Omnichannel Retail User Experience Design”

November 2021

Lecture “UX – An overview”
Design Week Conference

Universidade Estácio de Sá.
2022 / Rio de Janeiro

Lecture “UX Research – a brief”
Meetup #2 – Friends Of Figma

Le Wagon / Rio de Janeiro
November 2022